Preparing for an online broadcast is a critical process. It should be approached with the same thoroughness as an offline event. To streamline this process, we have prepared a checklist listing the key points that customers should pay attention to. This information is then used by the technical contractor responsible for the broadcast.
- Determine the type of event
It can be a conference, webinar, concert, performance, presentation, corporate event, or sports match broadcast.
- Write a rough script for the event
Describe what will happen during the event, who will be speaking, how much time will be allocated to each speaker, what graphic elements will be present during the broadcast, how many guests will be connecting remotely, and who will be present at the venue.
- Select a venue
This could be a conference hall, concert venue, studio, street, or location outside the city. If the broadcast is being conducted from several halls at the same time, specify the number of halls.
- How many cameras will there be?
You can determine how many cameras you need based on the type of event. For example, for a play or concert, the minimum number of cameras is three. For conferences, two or three cameras are sufficient. For a webinar, you can get by with just one camera.
However, we recommend broadcasting from several cameras, as this helps to hold the viewer’s attention by switching between shots and angles.
- Count how many people will be performing at the same time
This is necessary to understand how many wireless microphones to bring to the venue and how the cameras will be positioned.
- Will there be sound equipment on site?
This will determine whether the studio will bring its own equipment or whether you will need to order a sound reinforcement system (microphones, speakers) and a sound console.
- Will there be remote speakers?
If so, you need to specify the number of speakers. In this case, a broadcast engineer will be working on site. They will test the sound, image, and presentation for people from other cities. During the broadcast itself, they will help the director bring remote speakers on air.
- Type of broadcast
There are different types of broadcasts: open, restricted, and closed. Open broadcasts are available to a wide audience, and anyone can connect to them. To access restricted broadcasts, viewers must take some action. Usually, this involves leaving their contact details, including an email address, to which a link to the broadcast will be sent. Closed broadcasts are paid broadcasts. Viewers must purchase a ticket to access them.
- Choose a platform for hosting the broadcast
There are several platforms for hosting online broadcasts. Social networks have the widest reach. There are also special platforms such as Facecast, Boomstream, Webinar, and others, which have more extensive features for broadcasting and provide higher-quality marketing analytics. You can read more about platforms for broadcasting here.
- Graphics
The last step is to design the online broadcast. You need to prepare placeholders, templates, pop-up banners (if any), and text for captions. If you do not have a separate contractor to create graphics, our studio can take on this task.
- Designing an online broadcast
Have you checked all the items? Then you are ready to conduct an online broadcast! And it will definitely be successful if you have taken a responsible approach to completing all the items and found a reliable contractor.